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"Peace Piece"
Acoustic piano piece with modern drum loop. Strings, bass, percussions and bells make up this compelling track.


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Opuzz Voice : Featured Article



"Writing Copy… with the Ear in Mind
"

by Wayne June

www.opuzzvoice.com/Wayne_June.asp




“It looked great on paper…” - famous last words, and particularly vexing when you find yourself applying the statement to that troublesome spot that just isn’t coming out right! Here are a few quick tips that may help “grease the wheels’.


Print your copy and read it out loud, timing it with a stopwatch. Copy that seems fine when read silently may not work as well when spoken. You can read silently approximately three times faster than you are going to want it voiced if you are trying to communicate an emotion and not just deliver a ton of cold hard facts. You’re trying to evoke a vivid, to the point, emotional picture, not bombard the listener with data.


Are you writing for a 30 second spot? Then don’t try to cram in 90 seconds worth of words! The chances of anyone understanding or retaining a message delivered at that speed are nil. And it’s irritating to listen to. Copy delivered relatively
slowly will not just make the message easier to hear; it will underscore the importance of each and every word. Allow the talent room to read with expression.

Your copy should sound natural, the way speech sounds when you’re talking to a real person. In conversation your tone will vary, depending on whether it’s a formal or an informal setting, and your relationship to the other person. The same should be true in your copy; regardless of tone, always strive for that “conversational” quality.



Things to Avoid:

  • Tongue Twisters - unless they’re an integral part of your ad concept: i.e. you’re specifically and intentionally using it as an attention getting device, or comic relief for the spot.
  • Long, complex sentences with several modifying clauses. (Remember the “Conversational” rule. And it’s always nice to allow the talent to breathe once in a while!)

 Include any special instructions for the talent such as phonetic pronunciation of unfamiliar terms and delivery style: e.g. Casual, Friendly, Fast-Paced, Exciting, Authoritative, etc.

So… keep it simple and keep it real!

 

Wayne is a web-based voice talent providing services for audiobook and corporate industrial narration, voiceover for radio and TV commercials 
and all media requiring specialized voice talent.

Working from his digital studio facilities in Connecticut as well as voicing, producing and engineering at other studios, his wide range of creative delivery styles serves clients internationally. Wayne’s voice demos can be heard at:

http://www.opuzzvoice.com/Wayne_June.asp




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